With most commercial leagues enjoying huge success in the country, things are only going to get better. One thing that is important for any sports team is fan engagement.
Ultimately, this is the entity that decides the fate of a team. More fans bring in more money through stadium attendance, merchandise sales and other commercial activities.
Therefore, it becomes mandatory for clubs to optimize their websites, the medium through which they communicate, in order to get better fan engagement.
- Always have a defined and precise objective
Before diving into the field of SEO for sports teams, it would be helpful if you can determine exactly what you want to achieve, as your entire SEO for sports team’s strategy will depend on it.
For example, you may want to find new users or increase your fan base. One may want to build a brand, others may want to sell merchandise on their website.
Asking yourself these basic questions will help you better manage your SEO for sports teams strategy and decide ahead of time what pages to create, what keywords to use, what calls to action on the website, among other things.
- Use WordPress to your advantage
If asked what is the best way to boost SEO for sports teams with a website. The answer from most digital marketers will probably be: use WordPress. To back up that answer, they’ll tell you why this website building platform is far better than its competitors.
In fact, WordPress does up to 90% of your SEO work along the way. Need we say more? The secret reason for this success is that Google loves WordPress. Moreover, the platform offers an exhaustive list of plugins that help improve SEO performance for sports teams with their websites.
- Use of relevant keywords
The more keywords your web page contains, the better your site performs in search engine results. This therefore makes keywords one of the most important entities in SEO for sports teams. In fact, by simply using the right search terms in sufficient quantity, your website can be indexed in one of the top search results, which increases the chances of increasing the visibility of your content to consumers.
- Content marketing
It’s not the best content that wins the race in search engine positioning. It is, in fact, the most relevant that wins in the end. Because that’s what Google and other search engines will rank for a query.
Therefore, content marketing is a great way to improve their SEO for sports teams and increase visibility. In addition, it also helps develop an audience and image for your brand.
- Choose mobile-optimized themes
It goes without saying that it is important to have fast loading web themes that are suitable for mobile devices. Today, more people use their phones to browse than their computers, which further reinforces this finding for improving SEO for sports teams.
In fact, nowadays, this feature has become essential as Google has started penalizing websites that are not optimized for mobile devices.