Understanding SEO

SEO is the process of editing and creating website content and code on your website so that each of your web pages ranks on page one of search engines like Google, Bing, and Yahoo.

There are three core components to SEO:

  1. Site Code & Structure – Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly.
  2. Onsite Content – You need web page after web page of unique, remarkable, and optimized content.

 

  1. Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.

SEO services create a long-term, sustainable lead generation engine for your company by:

  • Improving keyword rankings on search engines;
  • Generating more website traffic;

 

  • Filling the top of your sales funnel with high-quality leads.