Digital marketing serves one very concrete purpose: making your business appear exactly when someone searches for what you offer. Not… Continue reading Digital Marketing: Tips and Strategies to Attract Clients
Digital marketing serves one very concrete purpose: making your business appear exactly when someone searches for what you offer. Not… Continue reading Digital Marketing: Tips and Strategies to Attract Clients
You can track everything now. Website visits. Click-through rates. Bounce rates. Time on page. Scroll depth. Conversion rates by device,… Continue reading How to Know If Your Marketing Is Working (Without Drowning in Data)
I spent a decade on camera before I ever ran a company. NHL games. Radio shows. Television programs. The kind… Continue reading From NHL Broadcaster to Agency CEO
People ask what keeps me going after 12 years of running this business. It’s not the revenue. It’s not the… Continue reading The Organizations We Support (and Why It Matters)
It was 2016. I was exhausted. Not the normal tired that comes with running a business. The kind of exhausted… Continue reading The Coaching Session That Changed Everything
I run a marketing agency. You’d expect me to tell you that everyone needs to hire an agency. I’m going… Continue reading When to DIY Your Marketing vs Hire an Agency
We talk about our “colors” at work. Not a metaphor. Not a quirky way of describing moods. We actually use… Continue reading Why We Use Personality Tests at a Marketing Agency
Two provinces. Two languages. One market. If you’re running a business in Ottawa-Gatineau and you’re only marketing in one language,… Continue reading The Ottawa-Gatineau Advantage Nobody Talks About
Nobody tells you how lonely it gets. They tell you about the long hours. The financial risk. The stress of… Continue reading The Loneliness Nobody Warns You About
Go ahead. Try it right now. Open ChatGPT and ask: “What’s the best [your industry] in Ottawa?” or “Can you… Continue reading What ChatGPT Says When Someone Asks for a Business Like Yours
