Local SEO Optimization

  1. Keyword Analysis
    The first steps in our process are to analyze the keywords that are of interest to you and those that your competitors are targeting. The experts at POP will gather this data and then use specific search optimization tools to produce additional keyword options. The end result will be a list of potential keyword segments for you to consider.
  2. Keyword Assignment
    With the help of keyword analysis, we now have the information we need to make appropriate decisions. POP will attribute keywords to the pages of your website. This part of the strategy is essential as it will be the roadmap for the entire campaign. Now that we know what we intend for each page to rank, we can begin the optimization of the site. On-site optimization is a process that POP makes sure to accelerate in order to get quick results, because SEO takes time.
  3. On-Site SEO Code Optimization
    Optimizing your code first means repairing everything that is broken (this is an important part of the process, as it allows us to make sure that nothing is technically incorrect on the site). Then, we will optimize your page titles, meta descriptions and meta keywords.
    POP will also make sure that search engines can index your content, that no pages are being blocked, that all links are being tracked, and that everything in the background is in perfect condition for indexing by search engines.


  1. On-Site Content SEO
    We will help you develop high quality inbound content marketing that sends high levels of traffic, share and link to the website. Content is an important part of the foundation to help you compete.
  2. On-Site Internal Link Optimization
    The procedure for creating internal links is to make sure that each link points to a page whose anchor text contains the correct keyword. In addition, we apply some expert strategies in this phase that we only reveal to clients, which makes us excellent SEO specialists.
  3. Advanced Search Engine Optimization and External Linking
    Once we’ve made sure these essential points are satisfied, then we move on to advanced search engine optimization strategies. During this phase, we conduct a final review of the technical structure of your site, and then recommend new forms of search traffic development. In addition, this phase marks the beginning of an elaborate external link building process.