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Influencer marketing: promoting your company and strengthening its credibility

The digital age of social media has brought a whole new digital strategy to life: influencer marketing.

The concept of influencer marketing is simple

Influencer marketing is a partnership between a business and influential people. These people keep blogs, own a YouTube channel or manage an Instagram account and are called influencers. It is a growing profession!

These people specialize in web creation and focus on one or more topics, including:

  • Fashion and shopping;
  • Lifestyle;
  • Outdoors;
  • Food and culinary art (foodies);
  • Decoration and design;
  • Art;
  • Beauty;
  • Science and new technologies;
  • Sport;
  • Literature and cinema;
  • Travel.

These influencers work closely with companies to create natural product placements through sponsored publications and carefully selected hashtags. These people are real trendsetters who have the power to influence the consumer behaviour and opinions of Internet users. It is therefore a marketing strategy that provides a very positive return on investment.

What an influencer can do for your company

1. Promote your company, an event or a campaign;

2. Create professional content;

3. Test your products and/or services and share their experience with their community;

4. Provide visibility to your products and/or services;

5. Establish and strengthen your company’s online credibility and reputation.

What we do for you

At POP inc., our influencer marketing strategy can be summarized in 3 steps:

  1. We identify influencers that match your brand image.
  2. We ensure that these people are followed by the clients targeted by your company.
  3. We manage the entire relationship, from the first contact to the conclusion of the contract.

I want to connect with your influencers!