Search engine optimization (SEO)

Search engine optimization or SEO is the process of optimizing your website’s digital listing in search engine results. Since Google performs 3.5 billion searches per day, using organic and local SEO to optimize for search engines is a great way to get valuable leads for your business, as search engines are the first source of information when people are looking for information or to fulfill a need.

To start optimizing your search engine positioning, find the right keywords for your digital strategy. Organic SEO works on the basis of keywords, as users search using specific phrases to generate results. You need to use the right keywords to reach potential customers who are interested in your business.

For example, if you own a foundation repair business, someone might search for “foundation repair Gatineau.” They might even search for topics like “how to prevent foundation problems?” These are all keywords that a foundation repair business might try to rank for to attract valuable customers.

Search engine optimization is a great web marketing strategy if you want to increase your organic traffic and get valuable leads. It will help you get your website in front of more people who are looking for your business.

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