News and blog Archives - Agence POP Inc.

News & blog

Digital Marketing: Tips and Strategies to Attract Clients

Digital Marketing: Tips and Strategies to Attract Clients

11 March 2026

Digital marketing serves one very concrete purpose: making your business appear exactly when someone searches for what you offer. Not…

Read more
The Coaching Session That Changed Everything

The Coaching Session That Changed Everything

03 February 2026

It was 2016. I was exhausted. Not the normal tired that comes with running a business. The kind of exhausted…

Read more
When to DIY Your Marketing vs Hire an Agency

When to DIY Your Marketing vs Hire an Agency

03 February 2026

I run a marketing agency. You’d expect me to tell you that everyone needs to hire an agency. I’m going…

Read more
Why We Use Personality Tests at a Marketing Agency

Why We Use Personality Tests at a Marketing Agency

03 February 2026

We talk about our “colors” at work. Not a metaphor. Not a quirky way of describing moods. We actually use…

Read more
What ChatGPT Says When Someone Asks for a Business Like Yours

What ChatGPT Says When Someone Asks for a Business Like Yours

03 February 2026

Go ahead. Try it right now. Open ChatGPT and ask: “What’s the best [your industry] in Ottawa?” or “Can you…

Read more
How We Treat Your Budget Like It’s Ours

How We Treat Your Budget Like It’s Ours

12 January 2026

Every agency says this. It’s practically an industry cliché at this point. “We treat your money like it’s our own.”…

Read more
Local SEO in Ottawa-Gatineau: What Actually Works

Local SEO in Ottawa-Gatineau: What Actually Works

12 January 2026

I’ve been doing SEO in this market since 2009. That’s before most people knew what SEO meant. Before Google My…

Read more
What 12 Years of Keeping the Same Clients Taught Me

What 12 Years of Keeping the Same Clients Taught Me

12 January 2026

Our longest client relationship is 12 years. In an industry where agencies churn through clients every 18 months, that number…

Read more
Putting People First: Amina, Josiane and Emma Complete the Lead and Coach with Impact Training

Putting People First: Amina, Josiane and Emma Complete the Lead and Coach with Impact Training

26 November 2025

At POP Inc., we believe that an organization grows stronger when its people grow first. That’s why we continuously invest…

Read more
SEO in Gatineau: A Long-Term Strategy for Digital Visibility

SEO in Gatineau: A Long-Term Strategy for Digital Visibility

20 June 2025

Why SEO is critical for your business Search Engine Optimization (SEO) is the process of improving your website’s visibility in…

Read more
Digital Marketing in Gatineau: A Powerful Growth Engine for Local Businesses

Digital Marketing in Gatineau: A Powerful Growth Engine for Local Businesses

20 June 2025

What is digital marketing? Digital marketing is the use of online channels to promote a product, service, or brand. It…

Read more
Why Work with a Web Agency in Gatineau for Your Digital Projects

Why Work with a Web Agency in Gatineau for Your Digital Projects

19 June 2025

The value of a local web agency In today’s digital environment, a business website is often the first impression for…

Read more
Local SEO in Gatineau: A Strategic Advantage for Local Businesses

Local SEO in Gatineau: A Strategic Advantage for Local Businesses

19 June 2025

What is local SEO? Local SEO refers to the set of strategies used to improve the online visibility of a…

Read more
SEO – The importance of referral links for web referencing

SEO – The importance of referral links for web referencing

27 October 2021

[SEO Talk #5] Are referral links important for your organic SEO? What are the best links to get you to…

Read more
SEO – Using SEO: How SEO for government can improve your visibility

SEO – Using SEO: How SEO for government can improve your visibility

27 October 2021

There is no doubt that the information government agencies disseminate online is important and useful, not only for specialists and…

Read more
SEO – Why SEO for sports team is necessary

SEO – Why SEO for sports team is necessary

27 October 2021

With most commercial leagues enjoying huge success in the country, things are only going to get better. One thing that…

Read more
SEO – The importance of SEO for companies with blogs

SEO – The importance of SEO for companies with blogs

27 October 2021

Ask yourself why you’re running a blog. What is it for? If you’re like most people, you want the benefits…

Read more
SEO – Why your business absolutely needs SEO

SEO – Why your business absolutely needs SEO

27 October 2021

Businesses have a strong interest in using SEO because it is the most effective and beneficial way to communicate with…

Read more
SEO – Facts that indicate the importance of local SEO

SEO – Facts that indicate the importance of local SEO

27 October 2021

When you’re looking for a local business that can fix your favourite pair of shoes, sell you the book your…

Read more
What are the digital marketing trends for 2020?

What are the digital marketing trends for 2020?

10 January 2020

2020 has barely begun, but it’s already time to introduce you to the digital marketing trends for the year. Let’s…

Read more
Kimberly Biggs: Finalist for the Quebec Business Women Award

Kimberly Biggs: Finalist for the Quebec Business Women Award

12 September 2019

It is with great emotion and excitement that we learned that our dear Kimberly Biggs is a finalist for the…

Read more