Agency Archives - Agence POP Inc.

News & blog

When to DIY Your Marketing vs Hire an Agency

When to DIY Your Marketing vs Hire an Agency

03 February 2026

I run a marketing agency. You’d expect me to tell you that everyone needs to hire an agency. I’m going…

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Why We Use Personality Tests at a Marketing Agency

Why We Use Personality Tests at a Marketing Agency

03 February 2026

We talk about our “colors” at work. Not a metaphor. Not a quirky way of describing moods. We actually use…

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How We Treat Your Budget Like It’s Ours

How We Treat Your Budget Like It’s Ours

12 January 2026

Every agency says this. It’s practically an industry cliché at this point. “We treat your money like it’s our own.”…

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Local SEO in Ottawa-Gatineau: What Actually Works

Local SEO in Ottawa-Gatineau: What Actually Works

12 January 2026

I’ve been doing SEO in this market since 2009. That’s before most people knew what SEO meant. Before Google My…

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What 12 Years of Keeping the Same Clients Taught Me

What 12 Years of Keeping the Same Clients Taught Me

12 January 2026

Our longest client relationship is 12 years. In an industry where agencies churn through clients every 18 months, that number…

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Putting People First: Amina, Josiane and Emma Complete the Lead and Coach with Impact Training

Putting People First: Amina, Josiane and Emma Complete the Lead and Coach with Impact Training

26 November 2025

At POP Inc., we believe that an organization grows stronger when its people grow first. That’s why we continuously invest…

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Kimberly Biggs: Finalist for the Quebec Business Women Award

Kimberly Biggs: Finalist for the Quebec Business Women Award

12 September 2019

It is with great emotion and excitement that we learned that our dear Kimberly Biggs is a finalist for the…

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