UGC & Influencer Marketing Ottawa & Gatineau | POP INC

Authentic content that builds trust and drives results.

UGC and creator partnerships create powerful social proof.

UGC and influencer strategies that perform

Content created by real customers and trusted creators consistently outperforms traditional advertising. We manage the entire process — from sourcing and briefing to production and amplification.

Authenticity → Credibility → Conversions.

Let’s explore UGC for your brand

Our UGC and influencer services

UGC campaigns

Motivate customers to create content. We handle collection, curation, and strategic amplification.

Local micro-influencer partnerships

Collaborations with Ottawa–Gatineau creators who reach engaged, relevant audiences.

Testimonial content

Professionally produced customer testimonials that feel real and build confidence.

Brand ambassador programs

Long-term ambassador strategies that generate consistent, authentic content over time.

Why UGC works

Feels authentic and relatable, builds instant social proof, lower production costs, performs strongly in paid advertising, accelerates trust and purchase decisions.

Launch your UGC campaign

Our process

Strategy

We identify the right creators or customers and define clear objectives and messaging.

Recruitment

We source and approach aligned creators, managing outreach and negotiations.

Briefing

Clear guidelines, brand assets, and key messaging ensure consistency without killing authenticity.

Production

Creators produce content. We review, refine, and approve before launch.

Amplification

Content is distributed across your owned channels and scaled through paid media when relevant.

Typical

results

3-5x

Engagement

3–5x higher engagement compared to branded content

92%

Increased trust

92% of consumers trust peer recommendations

$

Cost-efficient

Micro-influencers deliver stronger ROI than large creators

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Reusable assets

Rights to repurpose content for ads, websites, and social media