News & Blog | POP Inc Digital Ottawa–Gatineau

News & blog

Digital Marketing: Tips and Strategies to Attract Clients
11 March 2026

Digital Marketing: Tips and Strategies to Attract Clients

Digital marketing serves one very concrete purpose: making your business appear exactly when someone searches for what you offer. Not…

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The Coaching Session That Changed Everything
03 February 2026

The Coaching Session That Changed Everything

It was 2016. I was exhausted. Not the normal tired that comes with running a business. The kind of exhausted…

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When to DIY Your Marketing vs Hire an Agency
03 February 2026

When to DIY Your Marketing vs Hire an Agency

I run a marketing agency. You’d expect me to tell you that everyone needs to hire an agency. I’m going…

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Why We Use Personality Tests at a Marketing Agency
03 February 2026

Why We Use Personality Tests at a Marketing Agency

We talk about our “colors” at work. Not a metaphor. Not a quirky way of describing moods. We actually use…

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What ChatGPT Says When Someone Asks for a Business Like Yours
03 February 2026

What ChatGPT Says When Someone Asks for a Business Like Yours

Go ahead. Try it right now. Open ChatGPT and ask: “What’s the best [your industry] in Ottawa?” or “Can you…

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How We Treat Your Budget Like It’s Ours
12 January 2026

How We Treat Your Budget Like It’s Ours

Every agency says this. It’s practically an industry cliché at this point. “We treat your money like it’s our own.”…

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Local SEO in Ottawa-Gatineau: What Actually Works
12 January 2026

Local SEO in Ottawa-Gatineau: What Actually Works

I’ve been doing SEO in this market since 2009. That’s before most people knew what SEO meant. Before Google My…

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What 12 Years of Keeping the Same Clients Taught Me
12 January 2026

What 12 Years of Keeping the Same Clients Taught Me

Our longest client relationship is 12 years. In an industry where agencies churn through clients every 18 months, that number…

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Putting People First: Amina, Josiane and Emma Complete the Lead and Coach with Impact Training
26 November 2025

Putting People First: Amina, Josiane and Emma Complete the Lead and Coach with Impact Training

At POP Inc., we believe that an organization grows stronger when its people grow first. That’s why we continuously invest…

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