KŌENA SPA
Industry
Wellness| Spa | Tourism
Services Delivered
Full-time dedicated digital team, SEO local, Web Design, digital ads, email marketing, funnels, sales, social media and content production
Making wellness as visible as it is desirable
The opportunity
In 2019, KŌENA SPA was more than just a business concept—it was a vision to create the ultimate wellness destination in the Ottawa-Gatineau region. Starting from the ground up, they needed to:
Making wellness as visible as it is desirable
Establish
market presence in a competitive wellness industry
Build
brand awareness for a completely new spa concept – adjacent to a hotel
Generate
consistent bookings from day one of operations
Position
as an urban destination while remaining accessible
Capture
local and tourism markets effectively
Making wellness as visible as it is desirable
POP INC strategic approach
Complete digital foundation
We became KŌENA’s dedicated digital team from conception, handling every aspect of their online presence and marketing strategy.
Brand Development & Web Design
Search Engine Domination
Multi-Channel Marketing Excellence
Social Media & Content Production
Digital Advertising Strategy
Email Marketing & Sales Funnels
2023-2025
The Results That Matter
2.76 million
Website performance & traffic Growth
2.76 million total website sessions with 1.64 million unique users and 7.34 million page views, maintaining a strong 59.95% engagement rate that demonstrates quality traffic and genuine customer interest.
640K
Local search domination
640K Google Business Profile impressions generating 391K website clicks and 48,215 direct phone calls, establishing KŌENA as the dominant spa choice in local search results.
11.24 million
Email marketing success
11.24 million email recipients reached through strategic campaigns, generating 283K clicks
105+
Social Media & Content Production
105+ Instagram Reels and 66 YouTube videos generating over 10M views. 50+ pieces of content monthly across all platforms with targeted advertising campaigns, building consistent brand authority through bilingual content strategy.
Why this partnership works
From Day One Involvement
Being part of KŌENA’s journey from concept to successful operation gives us unique insight into their brand, values, and customer experience.
Complete Digital Ecosystem
Every element of KŌENA’s digital presence works together strategically—from SEO driving discovery to social media building desire to email marketing nurturing relationships.
Local Market Expertise
Our deep understanding of the Ottawa-Gatineau market helped position KŌENA effectively for both local residents and tourists.
Ongoing Strategic Partnership
This isn’t just a service relationship—we’re invested in KŌENA’s long-term success and continue evolving their digital strategy as the market changes.
The POP INC Difference
KŌENA represents what happens when you partner with a digital marketing agency that truly becomes part of your team.
From initial concept through years of operation, we’ve been the digital engine driving their success.
Performance-driven. People-focused. Always available.
