Every member of the POP INC team arrived through a different path, bringing their own perspective, courage, and creative energy to our work. Youth, experience, and multicultural backgrounds come together to form something genuine, balanced, and effective.
We are builders of change, motivated by one thing above all else: seeing your business grow.
Our team
Strategic, bold & results-oriented
As CEO of the agency, she uses web marketing to drive performance. Driven by a strategic and results-oriented approach, she transforms business objectives into concrete and measurable digital actions.
Combining vision, analysis, and creativity, she rigorously steers strategies to generate growth, optimize investments, and deliver tangible, sustainable results that are aligned with her clients’ ambitions.
Clear, logical & well thought out
She brings energy, connection, and a healthy dose of humanity to every project.
If something is off, Amina sees it… often before it even happens. Anticipating, structuring, optimizing: that’s her playground.
Her job? Making sure everything moves forward, that the team shines, and that no one loses track.
Always juggling two tracking tables and three checklists, she stays on course with her duo of colors: blue and yellow. Blue for calm, organization, and logic. Yellow for energy and good humor, which make projects much lighter.
In short, Amina is the balance between rigor and positive vibes. A conductor who keeps the rhythm… and the smile.
Dynamic & relationship-driven
Josiane is the contagious energy that transforms complex projects into clear, organized, and smooth processes, always with a smile.
Dynamic, bubbly, and a natural team player, she brings as much structure as she does good humor to all her collaborations.
Professional and determined, she never gives up until the job is done right and even better than expected. With her warm interpersonal skills and well-placed sense of humor, she naturally creates a climate of trust with both the team and clients.
In short: organized, funny, hard-working, human, bubbly, and always 100% herself.
Josiane brings clarity, pleasure… and a level of efficiency that moves projects forward faster than a double espresso.
Detail-oriented & creative
Emma combines attention to detail, creativity, and gentleness. Trained in graphic design, she has a keen eye and a natural ability to transform a vague idea into a clear, aesthetic, and coherent deliverable.
Structured and solution-oriented, she methodically moves projects forward, while adding a touch of fun and color that makes collaboration enjoyable and inspiring.
Precise, creative, collaborative, and reliable—Emma brings quality, clarity, and a little visual magic that elevates every project.
Methodical & attentive
Nour is the person you can always count on to listen, understand…and turn needs into concrete actions on social media. Results-oriented and always ready to help, she combines analytical rigor with human sensitivity to create engaging and effective campaigns.
Empathetic and thoughtful, Nour knows how to capture the essence of each project and translate it into content that elicits a response, builds loyalty, and generates real results for clients. Always attentive to detail and the customer experience, she strikes the perfect balance between performance and collaboration.
In short: attentive, human, results-oriented, a good listener, collaborative, and always ready to support the team and clients.
Steady & focused
Léonie is the quiet force behind POP’s thoughtful, structured, and always controlled content creation.
Patient, methodical, and grounded in logic, she brings solid organization to every assignment, transforming simple photos into attractive, coherent, and perfectly executed content.
Always attentive and detail-oriented, she anticipates needs and maintains a smooth production flow where everyone can work with peace of mind. Her rigor, gentleness, and natural sense of structure ensure consistent quality, from initial concept to final delivery.
In short: thoughtful, rigorous, and attentive—Léonie brings consistency and reliability that elevate every piece of content and support the entire team.
Analytical & structured
She brings a calm, strategic presence to the team, combining analytical thinking with a strong sense of structure.
As a Senior SEO Specialist, Pawandeep turns data, trends, and complex search behavior into clear, effective content strategies that support POP’s clients and long-term goals.
Her approach is thoughtful and methodical—she enjoys digging into research, organizing information, and ensuring every project is grounded in accuracy and intention. She’s the one who can take a messy brief, a long list of ideas, or a challenging topic and shape it into something clear, useful, and actionable.
Steady, dependable, and collaborative, she helps keep projects moving smoothly while maintaining a high standard of quality. Her supportive nature and ability to stay focused under pressure make her someone the team can always count on.
In short: focused, reliable, detail-oriented, insightful, and always committed to delivering meaningful, well-crafted work.
Collaborative, committed and determined
Our diverse, passionate team is ready to support your growth with clarity, creativity, and consistency.
Through coaching-based approaches and DISC personality profiles, we foster a collaborative environment where open, constructive conversations bring out the best in everyone. Mutual respect is the foundation of how we work—internally and with clients.
Our Chelsea location keeps us close to nature. This environment encourages clarity, inspiration, and creativity. Each week, we intentionally reconnect with this natural rhythm to fuel fresh ideas and thoughtful work.
Kimberly’s expertise in Neuro-Linguistic Programming (NLP) plays a key role in our culture. Weekly team moments focused on reflection and growth help anchor each team member in strong human values while continuously improving how we collaborate and perform.
