SEO – Why your business absolutely needs SEO

Businesses have a strong interest in using SEO because it is the most effective and beneficial way to communicate with customers when they need it most.

This year, the need for SEO has increased to an unprecedented level. As consumers have moved massively online, even the most traditional businesses have realized that they need to accelerate the transformation to digital.

SEO is the most convenient and effective way to connect with customers and reach them in the key moments that matter.

Many brands and businesses know (or think they know) that they need SEO for their digital properties and that they will benefit from SEO work implemented on their behalf. SEO will certainly improve the searchability and overall visibility of a website, but what other real value does it offer?

1. SEO search is most commonly the main source of traffic to a website

SEO search accounts for a massive portion of most companies’ website performance and is an indispensable part of the buyer’s funnel to get users to make a conversion or engagement.

2. SEO builds trust and credibility

The goal of all SEO is to establish a solid foundation for a beautiful website with a clean and effective user experience that is easily accessible in searches through trust and credibility of the business and its digital properties.

3. SEO is the best asset for understanding the voice of the consumer

Whether it’s to better understand market trends or to pinpoint consumer intent in great detail, SEO tells us what customers want and need. SEO data and content—both verbal and oral—give us clear insights into customer intent and behaviour.

4. Good SEO also means an optimal user experience.

User experience has become the number one priority for all marketers. Everyone wants to achieve better SEO and maximum visibility. However, few of them realize that an optimal user experience is an essential part of achieving this.

5. SEO means increased engagement, traffic and conversions

With the rise and increasing prevalence of mobile traffic, local search has become a critical component of success for small and medium-sized businesses. SEO is about optimizing your digital properties for a specific geographic area, so consumers can find you quickly and easily, leading them one step closer to a transaction.