SEO & Marketing

SEO + PPC = SEARCH ENGINE MARKETING (SEM)

The SEM includes two main types of referencing:

Organic referencing. This type of referencing is also called search engine optimisation or SEO;
Search engine advertising (SEA). This type of referencing uses pay-per-click (PPC) campaigns to buy advertising links artificially positioned on the first page of search engines and linked to predetermined keywords.

By combining SEO (free links) with PPC (paid links) we are able to create a large traffic funnel, attracting all possible traffic to your website.