A website is only useful if it is well referenced through SEO


Excellent question! The new terms of digital marketing can stun even the most experienced business owners. This is why we will try to demystify what we mean by referencing.

Very few organizations master the recipe for having a good ranking on the first page of Google without buying advertising through pay-per-click (PPC) campaigns. Fortunately, search engine website optimization (SEO) is our area of expertise! All our clients’ websites are on the first page of Google for a wide range of keywords.

In its narrowest meaning, SEO is the act of registering a website on the main search engines so that it can be found and seen by Internet users. As a result, many techniques have been developed to improve the ranking of websites on search engines. All these efforts are now known as search engine marketing (SEM).


The SEM includes two main types of referencing:

Organic referencing. This type of referencing is also called search engine optimisation or SEO;
Search engine advertising (SEA). This type of referencing uses pay-per-click (PPC) campaigns to buy advertising links artificially positioned on the first page of search engines and linked to predetermined keywords.

Our SEO techniques to increase the visibility of your website

At POP Agency, we have a wide range of tools at our disposal to improve the SEO of your website and allow you to be ranked quickly in the top positions of search results.

  • Full or express SEO audit;
  • Development of a referencing strategy;
  • Research and selection of the right keywords;
  • Tag writing;
  • Registration and Indexation in various directories;
  • Research and acquisition of quality external links;
  • Local SEO;
  • Optimized content creation;
  • Blog update;
  • Social media publishing and management;
  • SEO monitoring.

I want to be on top of Google’s first page!