A WEBSITE IS ONLY USEFUL IF YOUR CLIENT CAN FIND IT.THE TECHNIQUE USED TO IMPROVE YOUR GOOGLE RANKING PERFORMANCE IS CALLED SEARCH ENGINE OPTIMIZATION, ALSO KNOWN AS SEO.

WHAT IS SEO?

Excellent question! The new terms of digital marketing can stun even the most experienced business owners. This is why we will try to demystify what we mean by referral marketing.

Very few organizations master the recipe for having a good ranking on the first page of Google without buying advertising through pay-per-click (PPC) campaigns. Fortunately, search engine optimization (SEO) is our area of expertise! All our clients’ websites are on the first page of Google for a wide range of keywords.

In its narrowest meaning, SEO is the act of registering a website on the main search engines so that it can be found and seen by Internet users. As a result, many techniques have been developed to improve the ranking of websites on search engines. All these efforts are now known as search engine marketing (SEM).

UNDERSTANDING SEO
SEO is the process of editing and creating website content and code on your website so that each of your web pages ranks on page one of search engines like Google, Bing, and Yahoo. There are three core components to SEO:

1) Site Code & Structure – Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly.
2) Onsite Content – You need web page after web page of unique, remarkable, and optimized content.
3) Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.

SEO services create a long-term, sustainable lead generation engine for your company by:

  • Improving keyword rankings on search engines;
  • Generating more website traffic;
  • Filling the top of your sales funnel with high-quality leads.
  • SEO + PPC = SEARCH ENGINE MARKETING (SEM)

    The SEM includes two main types of referencing:

    Organic referencing. This type of referencing is also called search engine optimisation or SEO;
    Search engine advertising (SEA). This type of referencing uses pay-per-click (PPC) campaigns to buy advertising links artificially positioned on the first page of search engines and linked to predetermined keywords.

    By combining SEO (free links) with PPC (paid links) we are able to create a large traffic funnel, attracting all possible traffic to your website.

    Our SEO techniques to increase the visibility of your website

    At POP Agency, we have a wide range of tools at our disposal to improve your existing SEO configuration and improve it, applying the most complete SEO process possible. By going through POP Agency’s SEO onboard process website will be ranked quickly in the top positions of search results.

      A few of SEO process adopted by POP Agency:

    • Full or express SEO audit;
    • Development of a referencing strategy;
    • Research and selection of the right keywords;
    • Tag writing;
    • Registration and Indexation in various directories;
    • Research and acquisition of quality external links;
    • Local SEO;
    • Optimized content creation;
    • Blog update;
    • Social media publishing and management;
    • SEO monitoring.

    I want to be on top of Google’s first page!