Automation campaigns consist in making SMEs benefit from automated emailings to maintain a direct relationship with their current customers. Its greatest advantage? It allows to reach prospects in a precise way at a specific moment to make them advance in a conversion funnel.
This strategy certainly takes your company to the next level: it allows segmentation, nurturing, ROI measurement (return on investment) and above all to better know the behaviour of your consumers.
The newsletter is an email that is sent to a list of contacts, while automation marketing is an email sent personally to a customer in connection with his journey through your conversion funnel.
Above all, automation marketing is not limited to sending emails, it allows you to create scenarios that send personalized content based on the actions and interests of your prospects. Speaking of actions, you will be aware of your prospects’ every move: